Modular System is the first Polish company to become an official partner of the men’s handball Champions League. This is a historic and conspicuous moment in Polish sports sponsorship. The partnership with the European Handball Federation also constitutes a business project that provides an effective platform to develop Modular System’s brand awareness and recognition around the world.
People, ambition, and development – these are just some of the values used by Modular System that are important in the daily operation of the company and are strongly associated with the world of sport. The commitment to sports sponsorship, which has been an essential part of the company’s marketing activities since 2019, comes as no surprise. As Modular System develops, increasing attention is being paid to improving brand value and ensuring that it is more widely recognised, and not only in Poland but also abroad. The handball community allows Modular System to create both a positive image and good relationships on many levels.
Modular System’s story with handball began with a marketing partnership with SPR Wisła Płock.
“Recognizing the business and image benefits of supporting handball, and after our experiences with the marketing partnership for the 2023 EHF Champions League Final Four, we made the decision to expand our sponsorship activities. I believe that participating in the creation of such prestigious competitions as the EHF Champions League will not only strengthen our commitment to the handball community but, above all else, bring tangible business and marketing benefits to both sides.”
The agreement guarantees Modular System a number of benefits, including representation in all halls and fields where matches are played, as well as in all apps, on profiles, and on websites.
David Szlezak, EHF Marketing Managing Director, said: “We are thrilled to welcome Modular Systems to the premium European men’s club handball competition and even happier that our partnership at the TruckScout24 EHF FINAL4 bore fruits so quickly. The sponsor line-up for the upcoming season is impressive and we can be proud of how our premium competition will appear, both in the arenas and on screen. Together with Modular Systems and our other partners we are looking forward to bringing the Machineseeker EHF Champions League to the next level.”
Modular System Polska designs and creates modern modular areas for functionality, comfort, and safety. The solutions developed by the company have gained recognition among clients in Poland, other European markets, and the United States.
About EHF Marketing GmbH
EHF Marketing GmbH is the marketing arm and subsidiary of the European Handball Federation. The company works closely with marketing and media partners, as well as with Europe’s leading clubs, to release the full potential of the sport on the international sports market. EHF Marketing GmbH is responsible for the exploitation, organisation, and promotion of European club handball competitions, including the EHF Champions League, the DELO EHF Champions League, and the EHF European League.
Contact:
Robert Leński – Marketing Director
robert.lenski@modularsystem.pl
tel. 532 394 575